IBM jumps into Web 2.0 with Public Image Monitoring Solution

Internetnews.com reports on IBM creating (drum roll) RSS aggregation and web reputation monitoring:

IBM (Quote, Chart) today introduced new software that monitors and analyzes blogs, wikis, news feeds, consumer review sites, newsgroups and other community-generated content to keep tabs on their image.

The Public Image Monitoring Solution is a response to two developments, Irving Wladawsky-Berger, IBM's vice president of technology strategy and innovation, said at a news conference at the company's research offices here.

I would love to get my hands on this software, just to see what kind of value it adds. RSS is simple enough to work with that simple scripting can go very far, and there are free scripts out there for scraping all kinds of content into RSS. Perhaps the allure is that it's a commercial offering with support and all, but I suspect there's more to it- perhaps some kind of killer organization of all the information.