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What Made Opera free (as in beer)

Source: http://gigaom.com/2005/09/21/google-made-opera-browser-free/

Blogger Om Malik discovers how Oslo-based Opera was able to maintain revenue while making their browsers free (as in beer):

Well, little digging around, and hounding the Opera PR team, I found out that the decision to give away the browser came after the company struck ìcompensation dealsî with some of the search engines. Apparently, the premier tenant for browserís built-in search window, is Google. ìThe current most important deal now is with Google,î company spokesperson Eskil Siversten wrote in an email. The company indicated that it has similar referral-for-dollars agreements with the likes of eBay and Amazon.

Opera is a very nice browser. I don't know anybody that uses it except for webmasters and people using the mobile version on their PDA/phones, so perhaps the zero-cost will help drive adoption up for this browser with a history of innovation.

Posted on September 28, 2005 | Permalink | Tag this post with del.icio.us | This Post Now Lives Here


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